Under Arizona law an advertisement for health care services by a health care professional that includes their name must identify the title and type of license they hold. Arizona recognizes the following as health professionals (this list does not include all health professionals):
- Athletic Trainers
- Behavioral Health Professionals
- Occupational Therapists
- Physical Therapists
- Radiologic Technologists
An advertisement under this particular section of Arizona law includes (A.R.S. 32-3213):
“billboards, brochures, pamphlets, radio and television scripts, electronic media, printed telephone directories, telephone and direct mail solicitations and any other means of promotion intended to directly or indirectly induce any person to enter into an agreement for services with the health professional.”
Any health professional that violates this advertisement restriction will have committed an act of unprofessional conduct and will be subject to discipline from their respective governing board. So, be careful when advertising and make certain that you identify the title and type of license or certification that you hold.
If you have a question about whether a health professional advertisement violates Arizona law contact Attorney Robert Chelle.